Centure Capital ("Centure"), a leading digital private investment firm, announced today that it has completed the sale of its portfolio studio Typical Ramen Co. ("Typical Ramen"), a leader in the simulation cooking game sub-genre on the Roblox platform, to Ezok.
Originally identified by Centure as a high-potential early-stage project, Typical Ramen was a restaurant-themed simulation experience centered around ramen. At the time of Centure's initial investment, the game was still in active development under a single creator. Upon acquiring the project, Centure deployed significant capital to expand the development team, bringing on additional developers to accelerate production. The completion of the game spanned several weeks, supported by quality assurance efforts from both Centure staff and testers affiliated with Typical Ramen.
Following launch, Centure executed an aggressive short-term advertising strategy designed to drive the game into the Roblox discovery algorithm. The campaign proved highly effective — Typical Ramen quickly gained traction, reaching the front page of Roblox and attracting a rapidly growing player base. At its peak, the game surpassed 6,700 concurrent players and has accumulated over 17 million total visits to date.
Following the departure of the original developer, who exited the project due to personal circumstances, Centure assumed full ownership and operational control of Typical Ramen. Under Centure's continued stewardship, the studio invested heavily in ongoing development, introducing new shops, ingredients, and a range of innovative gameplay features that significantly boosted player engagement — increasing average session time from just a few minutes to approximately 30 minutes. Additional developers were onboarded to support the cadence of frequent content updates throughout the months that followed.
In early December, Typical Ramen Co. was acquired by Ezok following negotiations between Centure's investors and the buyer. The terms were deemed sufficient to reflect the value created during Centure's period of ownership.
Centure Capital Partners said, "The sale of Typical Ramen serves as proof of concept and a testimony to the truly untapped resource that is the Roblox investment space, and the incredible returns further illustrate Centure Capital's abilities to provide liquidity and industry-leading returns to our investors."
